//
Abba Complete (1989)

Polar’s final roll of the dice?

The final Abba CD released by Polar as an independent entity was somewhat surprisingly a promotional item entitled Abba Complete.

This 1989 item was the only Abba promo CD issued by Polar Music when it was controlled by Stig Anderson, Abba’s manager.

The timing of this item is very interesting. By 1989, Polar was a shadow of its former self: its hits had dried up, it wasn’t issuing many new releases and it was clear that Abba were never going to reform.

Many of Abba’s licences around the world were also due to come up for renewal and it was highly unlikely that the deals would have been as lucrative as before.

There are two potential purposes for this item: either to attract the interest of new potential licensees or (more probably) to attract someone to buy the company from the increasingly demoralised Anderson.

complete2

The final Abba CD issued by Polar as an independent entity

The tactic may have worked: in Summer 1989, it was revealed that PolyGram had bought Polar and its associated companies for an undisclosed sum.

Interestingly, the promo reuses the artwork from Telstar’s UK Absolute Abba compilation, suggesting that it had actually been commissioned by Polar.

complete1

Familar artwork for UK readers but in a different context

complete3

The CD may not have been for sale but the label was

In terms of the mastering used, like most record company promos, the tracks would simply have been copied across from the then current versions of the relevant albums.

This interesting artefact comes up irregularly on Swedish auction sites and generally sells for around 400kr.

Images courtesy of Pepe

Discussion

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Work In Progress

Abba on CD is undergoing a revamp. There's no new content yet but you can enjoy (most of) our great new look!
%d bloggers like this: